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Why Blogging is Important

For businesses just starting to flesh out a marketing strategy, blogging is a marketing tool with a low barrier to entry and a tangible payoff. For more established brands, a blog is an ideal anchor for a multi-faceted marketing strategy. A consistently updated blog remains the ideal way to drive traffic and grow your brand. Blogging is also the perfect way to establish a brand voice, becoming recognisable to customers and growing loyalty. A great blog shows that your brand has its own unique personality, has tons of interesting information to knowledge-drop, and is worth spending time with.